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The End of “Anti-Aging”

The End of “Anti-Aging”


Allure Magazine came out with an AAMAAZING Article that should be celebrated. It’s all about changing the way you think about aging-WRINKLES AND ALL! No one is suggesting giving up the retinol. But, changing the way we think about aging starts with changing the way we talk about aging. Allure Magazine has made the resolution to STOP USING THE TERM “ANTI-AGING”. Whether we know it or not, we’re subtly reinforcing the message that aging is a condition we need to battle, like antianxiety meds, antivirus software, or antifungal…..

If there’s one inevitability in life, it’s that we’re getting older. Every minute. Every second. Aging should be appreciated because “some of us don’t get the opportunity to age.” Growing older is a wonderful thing because it means that we get a chance, every day, to live a full, happy life. Language matters. When talking about a women over the age, say 40, people tend to add qualifiers: “She looks great…for her “age”… or “She’s beautiful….for an older women.” Catch yourself next time and consider what would happen if you just said. “She looks great.” Yes, Americans put youth on a pedestal. But, let’s agree that appreciating the dewy rosiness of youth doesn’t mean we become suddenly hideous as years go by.

I’m not going to lie and say that everything about aging is great…. We’re not the same at 18 as we are at 80. But, we need to stop looking at our life as a hill that we start rolling uncontrollably down past the age of 35. (And if it were, who determines the pinnacle? Is it our sexual prime? Is it the point at which most other people would consider us hot? Or is it utterly in our own heads?)

I hope we can all get to a point where we recognize that beauty is not something just for the young! Major props to those who have already taken steps, and, to the rest of beauty industry, change is coming! It won’t happen overnight, but we should change the conversation and celebrate the beauty in ALL AGES.


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